Andrea Carbonell20 nov 20201 min.How much would you spend on a pen?If brands want to understand consumer behaviour, they need to satisfy that behaviour. We, humans, have what we call “functional needs”,...
Andrea Carbonell27 mar 20201 min.Our thought process for buyingWe all have a thought process, which we get trough for a lot of actions we realize like, for example, buying a product. People buy...
Andrea Carbonell9 feb 20202 min.The truth about the importance of the Ps“No one element of the marketing mix is more important than another, each element ideally supports the others.” This affirmation is what...